5 Things That Have Doubled My Sales and How to Apply Them in Your Wedding Business Too
The more years I work as a business owner, the simpler marketing and sales become because I've really started to realise that it is simply a case of generating more traffic, selling what people ACTUALLY want and saying what they want to hear.
Here are the 5 things that I have done to double sales in my wedding marketing business and how you can apply them in your luxury wedding business too.
1. My Brand Design
Revamping my brand visuals was a pivotal moment for my business. I realised I didn’t just want to attract any wedding professionals; I aimed to capture the attention of luxury wedding professionals.
To achieve this, I focused on creating a polished and sophisticated aesthetic with a slight edge.
Moving away from stereotypical wedding colors—like dusty pink, baby blue, or white—which gave off more ‘Disney Princess’ which was absolutely not the look I was going for because it was not going to attract the type of clients I wanted to work with. The kind who had more money.
Instead, I drew inspiration from brands like Alexander McQueen, known for his bold designs and drama. I wanted my brand to embody that same energy: striking, confident, and memorable.
Your brand is often the first impression potential clients will have of you, so make it count! Consider the emotions you want your visuals to evoke. Is it elegance, strength, or creativity?
Experiment with colours, fonts, and imagery that resonate with your ideal clients. You might even think about working with a designer who specialises in luxury branding to help you refine your vision.
The image on the left is my brand design now, the image on the right was before when I was more cheesy than classy 😄.
2. Time Blocking for Sales
When I first launched my business, I mistakenly believed that focusing solely on content for Instagram and SEO blog posts would suffice.
As a result, my sales were disappointingly dry.
It wasn’t until I worked with a business coach who emphasised the importance of a dedicated sales strategy that I shifted my approach.
Now, I block out 60 minutes each day in my calendar specifically for sales activities.
During this time, I prioritise having meaningful conversations with potential clients, whether through calls, emails, or networking events. This dedicated time is sacred; it’s when I focus solely on relationship-building and understanding client needs.
But time blocking isn’t just about finding time; it’s about creating a routine. Consider setting specific days for different sales activities. For example, you could dedicate Mondays to follow-ups, Wednesdays for networking, and Fridays for client consultations. By establishing a routine, you’ll ensure that sales remain a priority in your busy schedule.
Don’t forget to track your results! After a few weeks, review how these dedicated sessions have impacted your sales. Are you connecting with more potential clients? Are you closing more deals? This reflection will help you refine your approach and continue improving your strategy.
3. Selling What My Audience Wants, Not What’s Easiest for Me
In the early days of my wedding marketing business, I often fell into the trap of trying to sell what was easiest for me, rather than focusing on what my audience genuinely wanted.
This misstep led to frustration and lackluster sales. It didn’t take long for me to realise that if I wanted to succeed, I needed to pivot my wedding marketing strategy.
Now, I create a comprehensive list of services that my audience would love to buy. Even if I have concerns about fulfilling these promises, I prioritise making the sale first and figuring out the logistics later.
Engaging directly with your audience can provide valuable insights. Consider conducting surveys or polls on social media to gauge interest in specific services or products. You can also analyse past sales conversations to identify trends and preferences. By aligning your offerings with what your audience desires, you’ll not only boost sales but also foster a deeper connection with your clients.
And don’t hesitate to adjust your offerings as you receive feedback.
If you notice a particular service is consistently popular, think about how you can expand or enhance it.
Flexibility in your offerings shows your audience that you’re attentive to their needs, which can lead to increased loyalty and referrals.
4. MARKETING Content That Genuinely Helps
One of the most transformative shifts I made in my wedding marketing business was focusing on creating content that provides real, practical advice. Instead of simply stating, “This is why you need to focus on sales to reach your financial goals,” I shifted to, “Here’s my exact strategy to acquire a new customer this month.”
People are naturally drawn to those who genuinely help them. When I began sharing actionable tips, (and not just generic fluff which anyway could repeat from Google) the response was overwhelmingly positive. This approach has not only increased my sales but also improved my engagement on social media and my blog. By positioning myself as a trusted resource, I’ve built a loyal following that looks to me for guidance.
Think about the questions your audience frequently asks or the challenges they face. Create content that addresses these topics directly.
Consider hosting webinars or workshops to dive deeper into specific strategies, offering couples actionable advice and insights they can implement right away. It doesn’t even need to be directly tied to the work you do, as long as it can provide value to them in their wedding journey and make you appear as a true expert I the luxury wedding industry they will view you in a very positive light.
For example, give your advice on choosing the best luxury wedding venue in the area where you work.
5. Increasing My Value Rather Than Lowering My Price
In a competitive market, lowering prices can seem like an easy way to attract clients, but I refuse to compromise my worth.
Instead, I focus on continually evaluating my services and finding ways to add more value.
This marketing strategy ensures my clients achieve better results while also helping me meet my financial goals each month.
I regularly assess how I can differentiate myself from my competitors. For instance, rather than simply offering copywriting services, I provide additional resources, such as marketing strategies and videos on how to effectively promote their new website. This not only enhances my clients’ experience but also justifies my pricing.
Consider ways to increase your value as a wedding business owner as well.
For example, a wedding florist could offer:
Seasonal Workshops: Host floral design workshops where couples can learn to create their own arrangements for their wedding or special events. This hands-on experience can be both fun and memorable.
Customised Floral Design Plans: Offer personalised floral design plans that include mood boards, colour palettes, and detailed layouts for how the flowers will be arranged at the venue.
Floral Maintenance Guides: Provide clients with a guide on how to care for their arrangements before and after the wedding, ensuring their flowers stay fresh and vibrant.
Eco-Friendly Options: Introduce a line of sustainable floral arrangements that use locally sourced and seasonal blooms, appealing to environmentally conscious couples.
Collaboration Packages: Partner with other wedding vendors, such as photographers or venue stylists, to create bundled packages that provide a cohesive aesthetic for the wedding.
Post-Wedding Services: Offer services like repurposing ceremony flowers for the reception or creating keepsakes from dried flowers for couples to cherish long after their wedding day.
Virtual Consultations: Provide virtual consultation options for couples who may not be able to meet in person, making your services more accessible.
Subscription Services: Create a subscription service for ongoing floral deliveries, such as monthly arrangements for anniversaries or special dates, keeping your brand top-of-mind even after the wedding.
Floral Inspiration Guides: Develop downloadable guides or e-books that showcase trending floral styles, color combinations, and unique arrangements to inspire couples during their planning process.
Signature Scent: Develop a signature floral scent inspired by the blooms you commonly use in your arrangements. This scent can evoke the feelings and memories associated with a couple’s special day, making it a unique addition to their wedding experience.
5 TIPS WHICH WERE SIMPLE BUT CERTAINLY NOT EASY
It really is that simple. ✅
👉 And I say simple, because your strategy should be simple but I'm not going to say it's easy because it's not.
👉I have to wake up at 5am to fit my sales in otherwise it doesn't get done.
👉I have to actually do sales outreach, which really doesn't come naturally to me but hey it's got to be done.
👉I have to work long hours some days when I know there's an offer that needs refining in order to become more attractive to my ideal client because of what they said on a call earlier that day.
👉Sometimes when I create my content it takes me 60 minutes on just one post because I want to make sure it's as useful as possible.
👉 Making sure I provide as much value as possible requires a lot of thinking time and referring back to calls and emails and messages to ensure I'm offering exactly what my audience wants.
So yeah, that's why I reiterate it's simple, but not easy.
If you are looking for a simple marketing and sales strategy which will 100% transform your wedding business and get you more sales with ideal clients than you've ever had before, my 6-month coaching programme is for you.
I had 5 spots for October but I only have 3 now so if you want to get yourself ready for engagement season, you need to book fast.
Get in touch here, and let’s chat about how I will scale your wedding business to £100k too.
