Latest case studies and success stories
Luxury Marketing Portfolio
LUXURY EDITORIAL wedding pHOTOGRAPHER
Aurelijus holds a revered status as a photographer, entrusted with capturing the essence of prestigious wedding events like Engage Summit. Additionally, his work has drawn the attention of renowned wedding designers, resulting in frequent collaborations with luminaries such as Sarah Haywood, Karen Tran, and Amie Bone.
The images and films produced by Varna Studios have not only captured hearts but have also earned international acclaim, receiving prestigious awards. Their artistry has graced the pages of renowned magazines, books, and prominent social media platforms, including Harper's Bazaar, Vogue, Strictly Weddings, and many more.
Detailed Overview of Project
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Aurelius’s previous copy was generic and didn’t convey his excellence. He has built up his reputation in the industry and needed luxury copy which reflected his exceptional talent and expertise.
“Thank you for such beautiful copy”
LUXURY wedding planner
Senel Besim is a luxury wedding planner who has planned weddings at some of the most esteemed venues across the UK including; Kew Gardens, the Natural History Museum, Cornwell Manor, Wilderness Reserve and private homes. Senel needed SEO website copy to reflect her talent and attract more premium-paying clients. She also needed a complete SEO package to rank her website on page 1 of Google.
Detailed Overview of Project
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Senel’s old copy was tired and didn’t convey her excellence. She has built up her reputation in the industry and needed luxury copy which reflected her exceptional talent and expertise. I wrote SEO copy for every page on her website.
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Senel was getting most of her clients through word of mouth but wanted to drive an online marketing strategy. She opted for my monthly SEO package to get her website on page 1 of Google for popular search terms that her dream brides would be searching for.
“Hayley recently completed the copy for my website. I could not have been happier with the final result and am already seeing more enquiries as a result. Hayley is extremely personable, friendly and approachable. Importantly she is extremely knowledgeable and helpful. I’ve recently hired Hayley to assist with my wider SEO efforts over the next 6 months and very excited to see how she can help my business grow.”
LUXURY wedding Planner
Nouvelle Weddings is a luxury wedding planning agency serving clients in Washington D.C. With weddings featured in Wedding Chicks, Style Me Pretty, The White Wren, Carats and Cake, Baltimore Weddings, Green Wedding Shoes and The Knot.
Founded by Briana, the fierce executor who believes beauty should always be underpinned by logistical excellence. She needed her copy to convey her ability to create not just stunning weddings, but events which flowed like silk from beginning to end.
Detailed Overview of Project
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Nouvelle Wedding’s previous copy was too fluffy and generic. It didn’t convey the agency’s unique value and failed to adequately convey their excellence.
Nouvelle wedding’s is one of the leading wedding planning agencies in Washington so their copy had to match this esteemed reputation.
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After the website copy was complete, I created all copy for their marketing brochure.
“THANK YOU, THANK YOU, THANK YOU, Hayley!! It’s been so amazing to work with you! Never in my wildest dreams did I imagine that I would LOVE my website copy as much as I do. I’m still blown away at how you managed to seemingly fully immerse yourself in my world and in my brain and so beautifully and eloquently put into words all of the jumble of thoughts that spewed out of my mouth. Your work is truly an art and I am so grateful for the opportunity to work with you! I am beyond thrilled! You are the best of the best!!”
LUXURY CAKE DESIGNER
Milly Zirker is a luxury wedding cake designer with an international background. With a doctorate in art history, she infuses each distinctive cake design with creative sophistication to make sure it’s anything but conventional.
Over the years, she’s had the privilege of learning from internationally acclaimed cake artists and she needed her website to reflect her level of unmatched
Detailed Overview of Project
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For Milly Zirker Cake Design, I crafted a refined brand message that encapsulates her approach to luxury wedding cakes in Zurich and beyond. The SEO copy emphasises the artistry, craftsmanship, and heartfelt nature of her creations, blending sophisticated language with a soulful tone. I highlighted Milly's international background, art history expertise, and the generational baking traditions that shape her distinctive cake designs.
The content celebrates her commitment to quality and understated luxury, appealing to couples who seek elegance and personalisation in their wedding experience. This comprehensive approach positions Milly as a creator of exceptional, artful wedding cakes that are as meaningful as they are beautiful.
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I also extended it into a beautifully designed brochure to engage potential clients. The copy emphasises the artistry, authenticity, and heartfelt nature of Milly's luxury wedding cakes in Zurich and beyond. Drawing upon her international background, art history expertise, and family baking traditions, I wove a narrative that appeals to couples who value art, personalisation, and understated luxury.
The brochure serves as a sophisticated touchpoint, seamlessly aligning with the website content to deliver a consistent brand experience. It reinforces Milly's commitment to creating extraordinary cakes that are not only visually stunning but also deeply meaningful, making it an effective tool to captivate leads and showcase the essence of her craft from the very first interaction.
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I collaborated with luxury web designer Sarah Shuttle, whose stunning designs have been featured in British Vogue, to create a refined brand experience across digital and print. While I crafted the brand messaging and copy, Sarah brought the visuals to life with a beautifully designed website on Showit, ensuring the online presence reflects the elegance and sophistication that define Milly's luxury wedding cakes.
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I developed a sleek and sophisticated logo and colour palette, drawing inspiration from luxury brands like Chanel. The visual identity captures an essence of timeless elegance and understated luxury, perfectly complementing the refined brand messaging and website design.
This cohesive aesthetic ensures that every element, from the logo to the website and brochure, aligns seamlessly to convey the high-end nature of Milly Zirker Cake Design, setting it apart as a leader in luxury wedding cakes.
“Meeting Hayley and commissioning her to handle the creation of my new website was truly an inspiring and highly professional experience. From the first contact on through the whole process, Hayley captured the essence of my business and my person in a magical way and translated this into a website copy I had never believed possible. With her quiet but still very direct way she steered me to focus on what is important and to think about what is the heart of my business. Not only did she do a brilliant job with the copy, she also designed my new brand logo bringing together what we talked about and how I perceive my business to create a brand I am proud to represent.
All of this will come to life in the creation of the website itself. Furthermore at the end of our process she provided me with an extensive and tailored to my business road- and playbook how to consistently work to bring my offer to the market. I cannot thank Hayley enough for her work and look forward to working to with her on future projects. Milly xox”
EDITORIAL WEDDING PHOTOGRAPHER BASED IN ARIZONA
Ashley Guice is a creative editorial wedding photographer who wanted to serve more clients in the luxury wedding market without losing her creative and unique edge. She wanted levelled-up website copy which increased her perceived value and connected to affluent couples, yet still stayed trued to her personality. She didn’t want cliche, fluffy copy (not that I ever write that) she wanted copy with depth, soul and originality.
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Ashley completed an in-depth questionnaire designed to uncover her business goals and vision. Using her responses, I wrote strategic, sales copy that captured her wedding brand and brought her entire website to life. I worked alongside her website designer to ensure the design and words worked in sync.
Detailed Overview of Project
LUXURY wedding florist
Helen is the owner of Willow and Bear Floral Design, a luxury wedding floristry business. She wanted a website copy refresh and she needed to optimise her website for search engines but she just didn’t have the time nor the know-how. She wanted her website to be visible to her ideal clients and she wanted her website copy to perfectly reflect her unique brand voice.
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Helen and I initially worked together for her SEO, but she later came back to me in need of a brand refresh. She felt her website copy wasn’t aligned to her personality or her unique wedding floristry style. We worked together to change this.
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I optimised Helen’s entire website, this included;
keyword research, competitor research, copy editing to include keywords, H1 H2 and H3 optimisation, alt text, meta titles, meta descriptions, filenames, internal linking and external linking.
Detailed Overview of Project
“You have made the whole process so easy & I have felt totally confident that I was in very safe hands.”
LUXURY BRIDALWEAR
Deesh London is an Asian bridal fashion brand created by Jagdish. Jagdish needed website copy which would attract and convert premium paying brides. She also needed a branding, marketing and sales guide to direct her marketing efforts moving forward.
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I crafted 5 pages of luxury SEO copy for Jagdish’s fashion-forward website. This included landing page copy, product descriptions and a blog article. I then worked with her designer to assist with the layout.
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I carried out extensive competitor and audience research to develop Jagdish’s branding and marketing guide. This explained what her USP is, how she is better and different from the competition plus how to convey this in her marketing content moving forward. The guide also gave her a mini marketing strategy which she could use on Instagram to get in front of more ideal clients and generate more sales.
Detailed Overview of Project
“Hayley is so knowledgeable and excellent at what she does. I’m so excited for my next stage of business now. Thank you Hayley!”
LUXURY web designer
Sarah is the owner of Sarah Shuttle, a luxury brand studio. She serves a whole host of wedding professionals and needed luxury copy which would reflect her incredible talent. She also wanted to get her website ranking on page 1 of Google.
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I wrote strategic sales copy for Sarah’s entire website ensuring it reflected her remarkable talent. This was all optimised for search to ensure her keywords were carefully weaved throughout.
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I carried out a monthly SEO campaign to get Sarah ranking on page 1 of Google for popular search terms. This package included on-page SEO, off-page SEO and monthly reporting. Sarah’s website can now be found on page 1 of Google for a variety of popular keywords.
Detailed Overview of Project
“Since working with Hayley I feel my brand is articulated perfectly in written words.”
EDITORIAL WEDDING PHOTOGRAPHER
Sutten is the owner of Sutten Shelby Photo. She is a New York photographer who moved to Bath and needed a website copy refresh. Living in a new location also meant she needed help with her marketing and sales strategy to get in front of more ideal clients.
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With so much competition, Sutten needed highly emotive website copy which would make her stand head and shoulders above other wedding photographers. I wrote emotionally charged copy for her entire website.
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Sutten wanted to get in front of more premium-paying brides. She opted for my coaching course; The Luxe Advantage where she could teach herself the organic marketing strategies needed to get in front of her dream couples.
Detailed Overview of Project
BRIDAL Makeup & SKINCARE
Lesley, is the owner of Pamper and Polish. She came to me because she knew her copy wasn’t conveying her expertise but she didn’t know how to change it to make it laser-targeted to her ideal client. She was also stuck on how to get in front of her ideal client and needed a proven marketing and sales strategy to raise awareness and increase conversions.
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Lesley received a questionnaire where she answered in-depth questions about her business and goals. I then used this to translate her vision into strategic, SEO sales copy on her entire website.
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Lesley used my Luxe Advantage training course to learn my proven step-by-step strategy to get in front of ideal clients on Instagram and Google and convert them with ease.
Detailed Overview of Project
“Working with Hayley so far has transformed my website & my confidence with telling my ‘story’ & I am looking forward to continuing to work with her. ”
Luxury wedding venue
Eastnor Castle is a highly sought-after wedding venue but their wedding website copy was a little tired and cliche. Becky, the head of marketing contacted me as she was looking for a copy refresh. She wanted the copy to attract premium paying couples with an eye for sophistication.
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I created search optimised copy for their wedding landing page. This was fresh, modern and highly targeted at discerning couples with a large disposable income.
Detailed Overview of Project
“Hayley understood our brief perfectly and produced some faultless content for us in a timely manner.”