Last month, I earned £16,045, an 8.8% increase from the previous month. Want to know how I did it? Here’s my exact marketing strategy for wedding business owners, from refining content to revamping offers, all aimed at boosting revenue.

1. I Focused on Highly Specific Content

A critical part of my strategy was to refine my content. I began by analysing my top-performing posts from the previous month. I organized them into a spreadsheet and categorized them across my content pillars. This allowed me to create even more detailed and granular content.

Why does this work? When you refine your content pillars, your messaging becomes laser-focused, and it speaks directly to your ideal clients. Specificity in content attracts those who see themselves in your story, making your services irresistible.

2. I Updated My Offers to Address Objections

Rather than listing what I wanted to offer, I flipped the perspective. I created a list of reasons why my ideal clients might hesitate to work with me and turned each into a service offering. This allowed me to squash objections before they even arose.

As a result, my pricing brochure became something clients couldn’t resist. The benefits were clear, and it was obvious that I was the only person they wanted to work with.

Action step:

List ALL of the reasons why someone might hesitate to book you.

Now turn those into an offering in your proposal.

E.g. Worried you might not give enough support - Mon-Fri business hour WhatsApp for support for all wedding couples

They won’t have the time to tell you exactly what they want - A comprehensive questionnaire which they can fill out in their own time.

You won’t understand them or their vision properly - Unlimited design mockups to ensure we completely understand and execute on the vision you had in mind for your luxury wedding.

3. I Used Price Anchoring

Price anchoring is a psychological tactic that positions your services as a high-value investment. I attached a price to each offering in my packages, highlighting the total value versus the cost. By demonstrating how much value clients were getting, the final price seemed almost cheap in comparison.

This tactic works wonders when you want to show clients that they are getting an exceptional deal.

4. I Refreshed My Imagery

Visuals play a key role in branding, especially in the luxury wedding industry. In the past, I didn’t emphasise imagery as much in my brochures, but this time I focused on high-quality images from top-tier clients. These new visuals improved the perception of my brand, aligning it more closely with the luxury market.

If you’re in the wedding business, it’s essential to showcase your best work. This doesn’t just sell your services—it creates a vision for what your clients can expect.

5. I Offered Incentives

One of the most common hurdles in any business is dealing with ghosted inquiries and indecisive clients. I tackled this head-on by offering time-sensitive discounts. This approach encouraged clients to act quickly, which led to faster decision-making and eliminated back-and-forth emails.

The key here is to set a firm expiration date. Without that, the incentive loses its value. By sticking to this strategy, I saw a significant reduction in the number of clients sitting on the fence.

6. I Was Honest About My Availability

Transparency is powerful. Whenever I could only take on one more wedding business client for the month, I made it known. This created a sense of urgency, encouraging clients to book sooner. No one wants to miss out on working with someone they see as valuable, and vocalising my availability worked wonders.

7. I Did the Things I Kept Putting Off

We all have that one thing we procrastinate on. For me, it was updating my wedding marketing brochures. It seemed like a small task, but in reality, it was blocking me from achieving my financial goals. Once I finally got it done, it made a massive difference.

What’s holding you back in your business? Sometimes, it’s the small tasks that make the biggest impact when finally tackled.

8. I Was Honest on Calls

When speaking with potential wedding business clients, I stopped telling them what they wanted to hear. Instead, I was straightforward and honest about what they needed for their luxury wedding business. This shift in mindset meant that I was delivering more value on every call, leading to stronger client relationships and better results.

In the end, honesty builds trust. Clients appreciated my transparency and were more likely to move forward after understanding exactly how I could help them.

9. I Changed My Mindset

I started using Instagram with scepticism, thinking the success stories of earning over £10k per month were too good to be true. Fast forward, and now I’m living that reality. But it didn’t come without perseverance and mindset shifts.

Each morning, I prime my mind with audiobooks, podcasts, and motivational content to stay focused and positive. And yes, I block my family and friends from seeing my stories because, let’s be honest, we all get embarrassed of the people we know seeing us trying to promote our business. Or at least I do. I want to be able to speak freely and confidently and I knew I wouldn’t be able to if they were watching me and possibly making jokes about me afterwards. So I hit that good old block button and it’s worked wonders (hope they don’t need this).

10. I Stayed Committed to Personal Growth

I wake up at 5 a.m. every day. This gives me a calm period to prepare for the day ahead before I drop my two-year-old off at nursery. Having that dedicated time in the morning helps me stay productive and focused on my business goals.

Optimising Your Marketing Strategy for Wedding Business Owners

To sum up, my marketing strategy for wedding business owners revolves around:

Refining content pillars for greater specificity.
Creating offers that address client objections.
Using price anchoring to enhance perceived value.
Prioritising high-quality imagery.
Offering time-sensitive incentives.
Being honest and transparent on calls.
Staying consistent with personal growth routines.

Implement these strategies, and watch your business grow. If you’re struggling to see results, it’s time to take action and make the changes that will move your business forward.

Frequently Asked Questions

1. How do I create content that speaks directly to my ideal wedding clients?
To create content that resonates with your ideal wedding clients, start by understanding their pain points and desires. Analyse your top-performing posts and refine your content pillars, ensuring each piece is detailed and speaks to the specific challenges or dreams your clients have. Use their language, focus on their emotional needs, and make your services the solution they’ve been looking for.

2. What is price anchoring, and how can I use it in my wedding business?
Price anchoring is the practice of assigning a value to each element of your service package to show that the overall value far outweighs the cost. In your wedding business, break down each service, from consultations to planning, and attach a price to each. This makes your final package price seem more affordable because clients can see how much they are getting for the price they pay.

3. How do I deal with ghosted inquiries or indecisive clients?
To reduce ghosted inquiries or clients sitting on the fence, offer time-sensitive incentives like discounts or bonuses for booking within a certain timeframe. This urgency encourages them to act quickly, minimising the back-and-forth communication and helping them make a decision faster.

4. Why is updating my brochures or pricing important for my wedding business?
Keeping your brochures and pricing updated is essential because it reflects the current value of your services and addresses client objections. An outdated brochure might not resonate with your ideal clients or may not effectively communicate the value of your offerings, leading to missed opportunities.

5. How can I present myself as a luxury wedding professional without sounding too salesy?
The key to presenting yourself as a luxury wedding professional is in balancing honesty with value. Be transparent about your availability, tell the truth during calls, and focus on how your services solve your clients’ specific needs. This builds trust and positions you as an expert, making clients feel confident in choosing you without feeling pressured.

6. How do I showcase luxury in my wedding business without being overly focused on imagery?
While imagery is important, luxury is about the experience you create for your clients. Highlight the value of your services through storytelling and testimonials from high-end clients. Refine your brand message to communicate the bespoke, high-end experience clients can expect when working with you.

Why It’s Crucial to Choose One Strategy and Stick With It

In the wedding industry, it’s tempting to follow the advice of multiple sources—whether it’s random accounts on Instagram, blogs, or even well-meaning wedding friends. However, following too many voices can quickly lead to confusion, overwhelm, and lack of progress. Here’s why focusing on one well-defined marketing strategy for wedding business owners is key to your success:

Consistency Drives Results

When you commit to a single strategy, you’re able to build consistency. Consistency is crucial for success because it allows you to make progress steadily, test what works, and refine as needed. Jumping between different approaches dilutes your efforts, making it harder to measure what’s actually effective.

Imagine you’re planning a wedding—if you kept changing the theme every week, the final result would be a mishmash of ideas that don’t flow. The same applies to your marketing strategy. Choose one path, stick with it, and give it time to produce results.

Avoiding Information Overload

One of the biggest problems with following too many accounts or sources for advice is information overload. The more strategies you try to implement at once, the more scattered your focus becomes. This slows you down because you’re constantly switching gears, and instead of mastering one approach, you end up with a shallow understanding of many. This lack of depth prevents real progress and can lead to frustration.

By sticking to a single, proven strategy, you reduce noise and focus on what truly matters, allowing you to go deeper into your chosen approach. This depth of understanding helps you refine and improve, which ultimately leads to better results.

Following Random Advice Will Dilute Your Brand

Every wedding business is unique, and your strategy should reflect your brand’s identity, not a collection of random tactics from others. When you follow multiple pieces of advice without a clear direction, your brand messaging becomes diluted. Instead of standing out, you end up blending in with everyone else, which is the opposite of what you want for a luxury business.

A strong, focused strategy will ensure your brand voice stays cohesive and resonates with your ideal clients. It aligns all your marketing efforts, from content creation to sales, ensuring you deliver a consistent and clear message.

Success Requires Patience

One of the biggest reasons people jump from strategy to strategy is impatience. But the reality is, success doesn’t happen overnight. Sticking with one strategy allows you to see it through and gather data to improve. It’s like planting a seed—you can’t expect it to grow if you keep digging it up to check on it. A clear, focused strategy needs time to work, and it’s through patience and perseverance that you’ll see real progress.

You Can Do It Too

Reaching £16,000 a month isn’t impossible, but it takes the right strategy and mindset. If this resonates with you, head over to my Instagram @hybluxuryweddingmarketing and DM me the word “connect,” and let’s chat about how I can support you in your journey.

How I Increased My Earnings by 8.8% in One Month: My Exact Marketing Strategy for Wedding Business Owners