marketing strategy to follow If you’re a wedding professional who’s stuck
Should I do paid ads, should I pay for SEO, should I blog more, do I need to create more posts? Where do I focus my efforts I feel so overwhelmed...
Does this sound like you? And are you earning less than £10k per wedding?
If you answered yes to the above, then read on to find out where you need to focus your efforts to make money & lots of it >>>
1. Your website copy
Ask yourself.....does it convey your unique value and does it make people believe that you are better than your competition? Does it make you sound different to the sea of other vendors?
And most importantly is it emotionally connecting with your dream couples and making them desperate to work with you?
I say this on discovery calls every, single day. DO NOT pay money for adverts if your website messaging and visual branding aren’t on point.
Otherwise, you will be throwing money into a black hole.
I am not here just to make money. I am here to help you succeed which is why I would never advise anyone to book paid ads with me unless I can see they are ready.
2. Your Organic social media strategy
I also say this about 5 times per day on calls. I think you should have a stellar organic marketing strategy where you are attracting, nurturing and converting couples for free. Before you pay for any advertising, this is a clear sign that couples love what you do and that your messaging and branding are working so ads will only amplify your results.
So how do you create a successful organic marketing strategy?
Get very very very clear on the desires and pains of your ideal client.
Also, get clear on your unique value proposition.
Create a content plan based on both of those
Post consistently and engage daily.
Speak to ideal clients every day and make it a daily habit to build relationships with vendors you would like to work alongside.
Always follow up.
Rinse and repeat!
And it really can be that simple.
Don’t fall into the trap of following too many marketing experts, and listening to too much advice. Also, don’t make the mistake of listening to wedding experts who don’t specialise in the luxury wedding industry because their marketing strategy will be quite different to one which specialises in the luxury market because selling services at a premium price point requires much more emotive messaging. It also requires a high-quality sales strategy because when you’re asking for a lot of money, you can’t just ‘wing’ your sales conversations.
IF YOU’RE TIRED OF FEELING STUCK
And you’re frustrated with facing the same roadblocks again and again. The kind which are keeping you stuck earning just £2k-£5k per wedding.
You would love to charge £8k and above but it just seems so out of reach with the knowledge you have right now, then it’s time to join The Luxe Advantage. Read the caption to learn more.....
