WILLOw & BEAR
LUXURY WEDDING FLORIST BASED IN YORKSHIRE
Website copy written by HYB Luxury Marketing for Willow & Bear Floral Design. An esteemed luxury wedding florist who loves to create romantic, garden-inspired wedding florals. The kind where the wildness of an English garden meets thoughtful, intentional design.
SEE FULL COPYWRITING PROJECT BELOW
Helen is a luxury wedding florist who specialises in light, fresh floral experiences for weddings in Yorkshire or the North of England, where she is based. Keen to carry on serving affluent couples in the Yorkshire area. She wanted new website copy which did so, but which stayed true to her personality and voice. She mentioned that she was worried about sounding stuffy or having ‘luxury website’ copy which didn’t sound like her. Helen is down to earth, very warm with a good sense of humour and she wanted her website copy to perfectly reflect this whilst still sounding eloquent and professional.
A lot of florists say they offer timeless, sophisticated and refined designs, but Helen truly embodied everything about timeless and thoughtfully curated luxury. I ensured I conveyed this whilst underpinning every word with her warm and personable personality.
***IMPORTANT*** - All copy is monitored through Google Alerts to notify me if it is used on any other websites. Unauthorised use of this copy will result in copyright infringement actions as per UK laws.
