Luxury BRANDING AGENCY
For Luxury Brands that deserve Elite status
Communicate Your excellence to attract Clients and convert Them With Ease
Luxury branding agency for luxury service-based businesses that are destined to stand out and most importantly, make a profit. Branding alone will not generate revenue, it will position you as a leader in the mind of your ideal audience and get you remembered, but you need a solid marketing strategy to persistently deliver your message and convince people to buy. Yes, you are elite, but the same selling and marketing principles still apply. Don’t fall into the trap of thinking your service is so high-end it will sell itself, because sadly, it won’t.
Clients
Without a brand identity a luxury company is just another nuisance in the sea of marketing
81% of consumers need to trust a brand to consider buying and the only way a person can trust a business is if that business has built an authentic and genuine identity for themselves which is deemed credible by the consumer. What do they stand for, what do they value and why are they exceptional? When you know the answer to those questions it makes it exponentially easier to connect with your ideal audience and turn them into loyal customers.
communicate your value & position your luxury brand as a leader
Your luxury product or service is exceptional but you’re struggling to convey your value. As a result, you’re left feeling inferior to your competition or competing against other luxury businesses that are below your level of expertise or quality. Allow us to position your luxury brand as a leader and create a deeply resonating brand story so you can finally end your sales struggles. Luxury branding doesn’t have to be hard, let us guide you to success and create an irresistible narrative that your audience can’t resist.
LUXURYBRANDING SERVICES
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Copy that effortlessly conveys your brand personality, highlights your unique selling proposition and connects deeply with the affluent market.
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Build an irresistible luxury brand with my luxury brand copywriting services. I will develop your customer personas, refine your unique selling proposition and deliver a tone of voice guide which will guide your writing style across all touchpoints.
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Expertly crafted copy for brochures, emails, leaflets, packaging, products, signs and magazines.
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Make sure your brand can be easily discovered with my SEO packages. I offer bespoke monthly plans to get your business ranking on the first page of Google.
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Are you struggling to know which way to turn? With a degree in Marketing and Advertising and a career built up in the industry, I can help you develop a strategic plan which will guide your business to success.
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An engaging, helpful and search engine optimised blog is essential for business success. I will create a content strategy for you and write targeted blog articles that will keep your readers coming back for more.
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I collaborate with an exceptional brand and web designer who specialises in the luxury niche. We work closely together to ensure your brand doesn’t just sound the part, it looks it too.
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Content plans, strategies and caption writing to ensure you build an engaged group of followers who convert to paying customers.
Luxury BRANDING AGENCY, DELIVERING RESULTS FOR
Luxury Wedding Industry
Writing beautiful brand stories for professionals in the wedding industry. Clients include wedding venues, photographers, florists, wedding cake creators, dress designers, event planners, hair and beauty artists and travel vendors.
Luxury hospitality Industry
Use thought brand narratives to highlight your idyllic surroundings, culinary gems or spectacular views. Clients include luxury hotels, restaurants, travel agents, transport companies, bars and entertainment providers.
Luxury Coaches
Luxury branding services for high-end coaches who deliver exceptional high-quality training in their field. Whether you work as a consultant, manage a team or run an online coaching business. I’ve got the expertise and knowledge to make you stand out from the sea of competition.
Luxury beauty brands
Become the enviable brand that people can’t live without by distinguishing yourself from the competition. Clients include spas, salons, hairdressers, aesthetic practitioners and dental practices.
Luxury Real estate Industry
Luxury branding services for industry-leading real estate brokers, sales agents, estate agent companies and architects, who operate in the luxury market.
Luxury home industry
Your services create beautiful, functional homes and your expertise deserves to be recognised by your ideal audience. Allow us to create a luxury brand narrative for your interior design business, kitchen and bathroom design company, garden landscaping business, building firm, cleaning company and organising business.
Why do you need a luxury branding agency
I started HYB Luxury Marketing because it saddened me to see so many talented people launch businesses, only to find themselves struggling to expand because they had no idea how to properly market their services or products and brand themselves.
Luxury branding can be overwhelming and if you don’t know what you’re doing, it can result in business failure. Selling products or services to a high-end audience isn’t easy. You’ve got to convey your superiority at every touch point and there’s no room for error. You need to build a deep relationship which convinces people of your infinite value o price doesn’t even enter the equation.
I’ve worked with hundreds of luxury brands to know that lack-lustre copy and poor branding strategies do not convert readers to customers. If you want people to make a big investment in you, you’ve got to make them believe you’re worth it. I can position your brand as a leader, convey your excellence and give you the perfect nurturing strategy to convert more customers.
Enquire About Your luxury brand
Are you in over your head when it comes to digital marketing and you’re struggling to attract the right clientele? Is your website not converting as well as you’d hoped? Perhaps you’re not making as many sales as you need to be or you’re not charging the prices you know you’re worth.
Book a free consultation call and we can chat about your current issues and how we can work together to take your luxury brand to the next level.
LUXURY CLIENT REVIEWS
“Hayley was fantastic to work with, she was always really friendly, polite, professional and knows what she is doing. What really stood out for me and why I decided to work with Hayley was the fact she understood me and my end goal, she has provided great value and care to my project and her unbelievable work ethic and knowledge gave me the assurance I needed that Hayley was the right person for the job. I highly recommend Hayley and her professional writing skills - her work is absolutely amazing!”
- Aftab. Founder. Loris Bodmer Luxury Watches.
“The whole process from beginning to end has been seamless. Special thanks to Hayley who got my new website up and running. Great communication and she took a real interest in our business. She really went above and beyond to give us all the support we needed so we could make changes and rewrite our website. Any problems she was just an email or phone call away. I cannot recommend her company enough.”
- Sharon. Director. Woodside Hall Luxury Nursing Home.
“Hayley has been helping me a lot with copy for my sales landing pages and emails. I appreciate that Hayley is always prompt with her replies and delivers work within timelines. She is easy to communicate with and I feel she I understands what I’m trying to say better than I do. Her copy is always spot on and exceeds my expectations. I never hesitate to reach out to her with my new projects and I would highly recommend her services to others.”
- Olga Frankow. Founder. Olga Frankow Coaching.
“So glad to have chosen you, we found you enthusiastic, quick and easy to deal with and you approached the project with initiative and a can do attitude. The feedback we have had from new and old customers has been amazing, they love the content and the way our site now looks.”
- Kris. Commercial Director. FastDox.
“Since working with Hayley I feel my brand is articulated perfectly in written words. She is more than a fantastic writer; she really connects with the brand to bring it to life in words. Hayley listened intently and was patient, efficient and really blew me away with her skills. I highly recommend Hayley to anyone who’s looking for a copywriter who cares about connecting with your brand in order to bring it to life in a way that connects it to your audience.”
- Sarah Shuttle. Founder. Sarah Shuttle.
“Sometimes you need someone who gets it to make a difference to your copy, that person for me was Hayley. Working with Hayley was a charm, she asked the right questions to understand and articulate my brand in the way it was intended. Hayley’s analysis of the fuller bust niche was paramount to creating copy that speaks to the women I want to help. If you need copy for your lifestyle, beauty or fashion brand, book a consultation call with Hayley.”
- Lisa. Founder. Own The Beach Swimwear.
Luxury digital marketing, branding and Copywriting FAQ’s
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Trusting someone with your copy is daunting, I get it. But I do everything I can to understand your vision before I start any piece of work. To do this, we have a 60-minute call where we chat about your business and requirements. Then, once we’ve scoped the project and decided on what you need, I send you a comprehensive business questionnaire. This has over 20 questions where I ask you everything I need to know about business e.g. your challenges, your audience, your brand personality, your goals, your tone of voice, your competitors etc.
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We have an initial consultation call where we chat about your business and the challenges you face. We decide on your project requirements and I send you a proposal with pricing.
Once you accept, I send you my business questionnaire which is essential for me to fully understand your business. I also send you your contract and invoice. I ask for 50% of the project price to be paid upfront and 50% once I’m halfway through the project.
I write all of your copy on Google Drive and will notify you when each section of the work has been completed so you can check it. I offer unlimited revisions in a 1 month period so we can be sure the copy is perfect for you. Most of my clients are happy with the first draft or after just one revision!
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Similar to the process above, we have a call and discuss your requirements.
We decide which package would be most suitable for you depending on the keywords you want to rank for.
You pay for the monthly cost upfront and then 29 days after that.
I require 6 months minimum as this is the time it takes to start seeing good results. At least one of your keywords will usually rank within the first month or two. You’ll get monthly reports of your keyword progress and unlimited emails if you have any questions.
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I write everything from website copy to newsletters, press releases, brochures, emails, presentations, signs, flyers, letters, tone of voice guides, menus, product labels or books. If it’s written, I will write it, and write it exceptionally well.
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Aside from my incredible client testimonials, I’ve been working in the marketing and copywriting industry since 2014. I started my career in London working for large media companies such as Kantar Media, I’ve also worked as a marketing manager in a small creative agency.
I’ve got a 2:1 BA (Hons) Degree in Advertising with Marketing Communications from Bournemouth University. Bournemouth University is recognised as the only Centre for Excellence in Media Practice in the UK.