Luxury brand marketing
Luxury brand marketing for elite companies that deserve to be noticed.
Highly Targeted marketing services for luxury brands that are results-driven
Luxury brand marketing requires the perfect balance between maintaining your exclusive brand image whilst still driving the required actions to achieve the results you need to succeed in such a competitive market. Choose a luxury branding consultant and luxury brand marketing agency that can make both happen.
Tell your brand story to increase customer loyalty
Brand positioning and storytelling are vital in the luxury market. Why? Because luxury brands have to give people a reason to pay their premium prices. They have to make their audience feel something in order to get people attached to their brand and perceive them as being worth the hefty price tag. They do this through optimal positioning and storytelling. You cannot effectively market your luxury products or services if you haven’t properly positioned yourself and developed an authentic brand story which resonates with your target audience.
Just think about it for a second, which do you prefer Waitrose or Tesco, Mercedes or Toyota? What compels you to pay a premium for the brand you prefer? Whether consciously or subconsciously, you have been programmed by their brand story and your brain has formed an emotional connection as a result of their tactful marketing strategies. This compels you to pay more when the rational part of your brain would tell you to do otherwise. Is it time to work with a luxury branding consultant and luxury brand marketing agency that can build your brand story to attract and convert your dream customers?
communicate your value & position your luxury brand at the top of Google
Luxury brand marketing requires a delicate approach because you’ve got to maintain a flawless, cool, calm collected image. However, marketing principles still apply if you want to succeed and SEO is the ultimate way to raise awareness of your luxury brand and get in front of the people you want to be noticed by.
Allow us to develop you a bespoke SEO strategy to position your luxury brand at the top of Google for highly competitive keywords. When you choose a luxury expert to manage your SEO, you’re not only getting an SEO professional with almost a decade of proven experience, but you’re also getting high-quality luxury copywriting expertise to convey your brand’s excellence and communicate with the audience you want to do business with.
We will work closely to build you a highly profitable list of keywords and develop a strategic plan for how we are going to achieve your SEO goals. You’ll get a full monthly report to showcase your progress with 24/7 support to answer any questions you have. Stop leaving your visibility up to chance and take action to get your luxury brand noticed.
Lead nurturing is an essential step in any luxury marketing plan
HYB Luxury Marketing agency has been successful at delivering results for luxury clients because we deeply understand how your audience operates. Just because you’re targeting a luxury audience, it doesn’t mean you need to take a cold, stand-off approach. In fact, that approach will doom your business to failure. You need a lead nurture campaign that’s going to show your luxury audience that you care. In today’s modern age, luxury consumers aren’t just people with stacks of money. More often than not, they’re a younger audience who aspire to be a better version of themselves. They might have saved up for that expensive bag or trip of a lifetime and they want to feel extra special when they do business with you.
I’ve got experience delivering enviable results for luxury brands through effective lead-nurture campaigns for multiple different goals. Whether you’re looking to increase brand loyalty, reduce post-purchase guilt, or drive sales, I can create the bespoke lead nurture marketing campaign you need to thrive.
Run paid advertisements to get the results you want quickly
When you’re looking for quick results, paid ads can be the best way to get the quickest return on investment. I can help you with paid Google or social media ads to target the affluent audience you want to get noticed by. We will work closely to develop you a customised advertising strategy which perfectly targets the ultra-specific audience you are hoping to serve. But I won’t stop there, I’ll ensure that your landing pages are beautifully written with high-converting copy and you have a lead nurture sequence to maximise your success.
Google and social ads have developed a negative association with luxury brand marketing over the years but with the right approach, they can work exceptionally well to convert your audience to customers.
GROW YOUR BRAND WITH Luxury Brand Marketing Services
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I’ve worked with a huge number of luxury brands to increase their organic traffic and convert more customers. One client saw a 62% increase in sales after working with me for 6 months.
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Luxury SEO copywriting is crucial for luxury brands looking to build their reputation. The more noticeable your website becomes, the more you’ll be remembered in your industry.
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Do you have luxury competitors you’re desperate to beat but you just don’t know how? Allow me to write SEO copy which will help your luxury brand outperform the competition. One client managed to beat their competitor on 8 keywords after just 9 months of working together.
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My clients can expect dramatic increases in their organic traffic which significantly improves brand awareness. In fact, one client saw an increase of 7,500% in organic traffic after a long-term SEO copywriting project with me.
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Stay front of mind with expertly crafted lead nurture campaigns designed with your goals in mind.
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Who would you most like to work with? Now imagine showing up in front of their eyes every day. That’s what luxury SEO copywriting can do for your luxury business. Stop dreaming about your ideal audience and start getting in front of them. Continuously.
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A lot of luxury marketing can be fluffy, with a lot of focus on brand building without looking at real tangible results. My luxury brand marketing services provide you with the results you need to make sales and thrive in a competitive market. Stop hoping for the best and start doing what it takes to make sales.
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Your luxury audience expects the very best and if you can’t optimise your website for search, market yourself effectively or communicate with them in a way that makes them feel special it doesn’t look professional. Position yourself as an industry leader with a highly optimised website that conveys your professionalism and competence.
Client Results
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62% increase in sales
One client saw a 62% increase in sales after working together on a bespoke SEO content strategy.
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8 keywords in 9 months
One client outperformed their competitor on 8 keywords in just 9 months.
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7,500% increase in organic traffic
One client saw an increase of 7,500% in organic traffic after a long-term SEO copywriting project with me.
Luxury Brand Marketing For:
Luxury Wedding Industry
Creating results-driven luxury brand marketing campaigns for professionals in the wedding industry. Clients include wedding venues, photographers, florists, wedding cake creators, dress designers, event planners, hair and beauty artists and travel vendors.
Luxury hospitality Industry
Luxury brand marketing to highlight your idyllic surroundings, culinary gems or spectacular views. Clients include hotels, restaurants, travel, bars and entertainment providers.
Luxury Service Providers
Luxury brand marketing that reflects your exquisite services for the luxury market. Clients include event companies and planners, mentors, florists, web designers, healthcare and beauty.
Luxury Fashion and beauty brands
Become the enviable brand that people can’t live without by distinguishing yourself from the competition and ranking on page one of Google. Clients include skincare brands, jewellery, clothing, fragrance and makeup brands.
Why do you need a luxury brand marketer?
Hi, I’m Hayley. Luxury branding consultant with a decade of experience helping luxury brands succeed online.
One of the reasons, I launched HYB Luxury Marketing was because it saddened me to see so many talented people launch businesses, only to find themselves struggling to stay afloat because they had no idea of how to market themselves effectively.
Luxury marketing can be overwhelming and if you don’t know what you’re doing, it can result in business failure. You can’t work with just any brand marketer because it needs to be one who’s highly experienced in the luxury industry to ensure they uphold your prestigious brand image.
I’ve worked with hundreds of luxury brands to know that lack-lustre copy, poor SEO and sloppy lead nurture campaigns do not convert readers to customers. If you want to get noticed and convert customers with ease, you need to work with an industry expert who’s focused on conversion results.
Enquire About luxury marketing for Your luxury brand
Are you struggling to attract the right clientele and your website isn’t showing up on Google? Perhaps you’re not making as many sales as you need to be because the traffic on your website is non-existent. Book a free consultation call and we can chat about your current issues and how we can work together to market your luxury brand effectively.
LUXURY CLIENT REVIEWS
“Hayley was fantastic to work with, she was always really friendly, polite, professional and knows what she is doing. What really stood out for me and why I decided to work with Hayley was the fact she understood me and my end goal, she has provided great value and care to my project and her unbelievable work ethic and knowledge gave me the assurance I needed that Hayley was the right person for the job. I highly recommend Hayley and her professional writing skills - her work is absolutely amazing!”
- Aftab. Founder. Loris Bodmer Luxury Watches.
“The whole process from beginning to end has been seamless. Special thanks to Hayley who got my new website up and running. Great communication and she took a real interest in our business. She really went above and beyond to give us all the support we needed so we could make changes and rewrite our website. Any problems she was just an email or phone call away. I cannot recommend her company enough.”
- Sharon. Director. Woodside Hall Luxury Nursing Home.
“Hayley has been helping me a lot with copy for my sales landing pages and emails. I appreciate that Hayley is always prompt with her replies and delivers work within timelines. She is easy to communicate with and I feel she I understands what I’m trying to say better than I do. Her copy is always spot on and exceeds my expectations. I never hesitate to reach out to her with my new projects and I would highly recommend her services to others.”
- Olga Frankow. Founder. Olga Frankow Coaching.
“So glad to have chosen you, we found you enthusiastic, quick and easy to deal with and you approached the project with initiative and a can do attitude. The feedback we have had from new and old customers has been amazing, they love the content and the way our site now looks.”
- Kris. Commercial Director. FastDox.
“Since working with Hayley I feel my brand is articulated perfectly in written words. She is more than a fantastic writer; she really connects with the brand to bring it to life in words. Hayley listened intently and was patient, efficient and really blew me away with her skills. I highly recommend Hayley to anyone who’s looking for a copywriter who cares about connecting with your brand in order to bring it to life in a way that connects it to your audience.”
- Sarah Shuttle. Founder. Sarah Shuttle.
“Sometimes you need someone who gets it to make a difference to your copy, that person for me was Hayley. Working with Hayley was a charm, she asked the right questions to understand and articulate my brand in the way it was intended. Hayley’s analysis of the fuller bust niche was paramount to creating copy that speaks to the women I want to help. If you need copy for your lifestyle, beauty or fashion brand, book a consultation call with Hayley.”
- Lisa. Founder. Own The Beach Swimwear.
Luxury Brand Marketing FAQ’s
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Trusting someone with your luxury brand marketing is daunting, I get it. But I do everything I can to understand your vision before I start any project.
To do this, we’ll have an initial video chat followed by a comprehensive business questionnaire. This has over 20 questions where I ask you everything I need to know about business e.g. your challenges, your audience, your brand personality, your goals, your tone of voice, your competitors etc. Then I can build you a custom brand marketing plan and we discuss any questions you have before I begin.
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We have an initial consultation call where we chat about your business and the challenges you face. We decide on your project requirements and I send you a proposal with pricing.
Once you accept, we can get started. You’ll receive full reporting and updates depending on which marketing tactics we decide on and you’ll have me on hand 24/7 to answer any questions you have.
Depending on how long the project is, we’ll have check-ins at least once a month to discuss performance and any troubleshooting which needs to happen.
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Similar to the process above, we have a call and discuss your requirements.
We decide which package would be most suitable for you depending on the keywords you want to rank for.
You pay for the monthly cost upfront and then 29 days after that.
I require 6 months minimum as this is the time it takes to start seeing good results. At least one of your keywords will usually rank within the first month or two. You’ll get monthly reports of your keyword progress and unlimited emails if you have any questions.
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The majority of clients can get to the front page of Google, as long as their website is in good order. E.g. good DA score, good internal link structure, no technical faults, good speed, good structure etc. If you need a full SEO package, please purchase my monthly SEO packages.
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Aside from my incredible client testimonials, I’ve been working in the marketing industry since 2014. I started my career in London working for large media companies such as Kantar Media, I’ve also worked as a marketing manager in a small creative agency building their SEO from scratch. They now have 15,000 organic visitors per quarter.
I’ve got a 2:1 BA (Hons) Degree in Advertising with Marketing Communications from Bournemouth University. Bournemouth University is recognised as the only Centre for Excellence in Media Practice in the UK. I also have my Google certifications in SEO.