MILLY ZIRKER
Exquisite Wedding Cakes in Switzerland, Zurich and Beyond
For Milly Zirker Cake Design, we undertook a comprehensive rebrand, transforming every element of the brand's identity. This included a sleek new logo, a sophisticated colour palette inspired by luxury brands like Chanel, an elegantly designed website, refined copy, and a beautifully crafted brochure.
The new brand captures the essence of Milly Zirker Cake Design's artistry and authenticity, appealing to couples who want artistic and striking wedding cakes that are not only delicious but also visually stunning and deeply meaningful. By blending visual and written elements across digital and print, the rebrand creates a consistent and captivating experience that carves Milly's position in the luxury wedding market.
SEE FULL COPYWRITING & BRANDING PROJECT BELOW
Milly’s passion for baking began in childhood and continued to grow as she and her partner ran their own bubble waffle café, where she crafted cupcakes and other treats. As her skills evolved, Milly began creating more extravagant cakes, sparking a desire to branch out and focus on the luxury wedding market. Recognizing that her designs were true artistic masterpieces, she sought to connect with clients who value both art and exceptional cuisine, aiming to bring her extraordinary creations to the wedding scene.
We started from scratch to build a complete brand identity for Milly Zirker Cake Design. I crafted the brand messaging and copy, while luxury web designer Sarah Shuttle brought the website to life with a stunning design. I also developed a sophisticated new logo, a refined color palette, and a beautifully designed brochure, ensuring a cohesive and luxurious brand experience. The result is truly extraordinary—a brand that embodies artistry and elegance. To support Milly's launch, I provided her with a marketing and sales guide, helping her get her new website off the ground and into the luxury wedding market.
***IMPORTANT*** - All copy is monitored through Google Alerts to notify me if it is used on any other websites. Unauthorised use of this copy will result in copyright infringement actions as per UK laws.
Milly Zirker. Founder. Milly Zirker Cake Design
“Meeting Hayley and commissioning her to handle the creation of my new website was truly an inspiring and highly professional experience. From the first contact on through the whole process, Hayley captured the essence of my business and my person in a magical way and „translated“ this into a website copy I had never believed possible. With her quiet but still very direct way she steered me to focus on what is important and to think about what is the heart of my business. Not only did she do a brilliant job with the copy, she also designed my new brand logo bringing together what we talked about and how I perceive my business to create a brand I am proud of to represent.
All of this will come to life in the creation of the website itself. Furthermore at the end of our process she provided me with an extensive and tailored to my business road- and playbook how to consistently work to bring my offer to the market. I cannot thank Hayley enough for her work and look forward to working to with her on future projects. Milly xox.”