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HOW TO BUILD LUXURY PACKAGES TO ATTRACT HIGH-SPEND COUPLES
YOUR STEP-BY-STEP GUIDE TO BUILDING PREMIUM OFFERINGS which magnetise your dream couples
Are budget-hunting couples attracted to you because youβre marketing low-priced packages?
Think about it.
Why do certain people shop in Asda or Lidl, because they have made it known that their deals are for people who want to save a lot of money?
Now think about Fortnum and Mason, Waitrose or Marks and Spencers. They price their services in a way which says βwe are for people who value good quality and can afford to pay a premium for it.β
The prices you charge and the services you offer speak volumes about your level of expertise and the types of people you serve.
The phrase "like attracts like '' in terms of the services you offer holds so much truth.
In this context, if a wedding service doesnβt have an ultra-luxury package which includes everything their dream couple could ever want, how can they ever attract those types of people?
So, it may be time to create an ultra-luxury package to speak directly to the kinds of couples you want to work with. Download the guide to find out how.